Live Classes to Learn Campaign Setup
This section of the course is designed to give students hands-on experience with setting up real Google Ads campaigns through live, instructor-led sessions. These classes bridge the gap between theoretical understanding and practical implementation, empowering students to create, manage, and optimize campaigns from scratch.
1. Objectives of the Live Sessions
- To walk students through the full campaign setup process using a live Google Ads account
- To demonstrate how to structure campaigns by goals (e.g., traffic, leads, sales)
- To provide real-time guidance on choosing the right campaign types and settings
- To allow students to interact, ask questions, and troubleshoot setup issues in real time
Each session is interactive and focused on applying the concepts covered in previous lessons to a live platform environment.
2. Topics Covered in Live Classes
During these practical sessions, students will learn:
How to create a Google Ads account and set up conversion tracking
The difference between Search, Display, Video, Shopping, and Performance Max campaigns
Step-by-step instructions to:
- Select campaign goals and types
- Set up location and language targeting
- Choose bidding strategies (manual vs. smart bidding)
- Define audience targeting and demographics
- Upload creative assets (headlines, images, videos)
- Create ad groups and assign keywords using match types
- Add ad extensions for improved performance
