Live FB Ads Project

1. Project Overview and Objectives

This live project provides students with the opportunity to plan, execute, and manage a real Facebook advertising campaign. The focus is on applying theoretical knowledge to a practical scenario. Students will be tasked with creating a full-funnel campaign for a product, service, or brand, aiming to generate awareness, drive engagement, or achieve conversions based on campaign goals.

The project simulates real client work, helping students understand the end-to-end flow—from strategy to execution and optimization.

2. Planning and Strategy Development

Before jumping into Ads Manager, students will:

• Identify a product/service and define clear campaign objectives (e.g., leads, website visits, sales).
• Perform audience research using Facebook’s tools to create Core, Custom, and Lookalike Audiences.
• Prepare a campaign brief that includes messaging strategy, creative themes, target audience details, and budget distribution.
• Outline KPIs to measure success (e.g., CTR, cost per result, ROAS).

Strategic thinking at this stage ensures the campaign is goal-driven and structured effectively.

3. Campaign Creation and Execution

Students will set up and run their campaigns using Facebook Ads Manager:

• Choose the appropriate campaign objective (e.g., traffic, engagement, conversions).
• Create ad sets with distinct targeting profiles.
• Design ad creatives using images, videos, headlines, and call-to-actions that match the campaign’s messaging.
• Set budget and schedule: experiment with daily vs. lifetime budgets and scheduling optimization.
• Launch ads and begin tracking performance in real-time.

All activities will be monitored and supported during live sessions with feedback from instructors.

4. Reporting, Analysis & Optimization

Post-launch, students will dive into performance tracking and reporting:

• Use Ads Manager to analyze campaign data (impressions, reach, clicks, cost metrics).
• Identify which audiences and creatives perform best.
• Make data-backed decisions to pause underperforming ads, increase budgets on successful ones, or adjust targeting and messaging.
• Create a final campaign report summarizing objectives, performance, insights, and future recommendations.