Live Session on Email Marketing Campaign
This live session is designed to give students real-time experience in planning, building, and launching a complete email marketing campaign using a popular email marketing or CRM platform. The session bridges theory with practice, helping learners understand each step involved in reaching an audience through effective email communication.
What Will Be Covered
Campaign Planning
- Identifying the campaign goal: awareness, engagement, lead nurturing, or conversions.
- Choosing the right audience segment and understanding buyer personas.
- Writing a campaign brief including timeline, offer, and CTA.
Email Design and Content Creation
- Using drag-and-drop editors and templates.
- Writing effective subject lines, headlines, and body copy.
- Adding personalized elements like user names, recent activity, or offers.
- Including images, buttons, and branding elements.
Audience Segmentation and List Management
- Creating dynamic lists based on user behavior, location, or tags.
- Applying filters for better targeting (e.g., recent subscribers, high-value customers).
Scheduling and Sending
- Setting up A/B testing for subject lines or send times.
- Scheduling the email blast for optimal engagement.
- Reviewing preview, inbox rendering, and testing before sending.
Campaign Analytics and Monitoring
- Live walkthrough of campaign dashboard post-launch.
- Interpreting open rate, CTR, bounce rate, and unsubscribe metrics.
- Making real-time adjustments if needed.
