Live Session on Google Tag Manager
In this live session, students will learn how to use Google Tag Manager (GTM), a powerful tool that allows you to manage and deploy marketing tags (like Google Analytics, Facebook Pixel, and others) on your website without requiring code changes. This session will help students understand how GTM works, set up tracking tags, and manage them effectively to streamline web analytics processes.
What Will Be Covered in the Live Session:
Introduction to Google Tag Manager (GTM)
- Overview of Google Tag Manager and its role in website analytics
- The difference between manually adding tracking code and using GTM
- How GTM enhances flexibility and simplifies tracking management for marketers and developers
Setting Up Google Tag Manager
- Creating a GTM account and container
- Installing GTM on your website: adding the GTM container code to the website’s
<head>and<body> - Verifying the container installation using GTM’s built-in preview mode
Adding Tags to GTM
- Step-by-step walkthrough of how to add common tags like Google Analytics, Facebook Pixel, or Google Ads Conversion Tracking
- Creating tags from scratch and using pre-configured templates within GTM
- Configuring triggers that define when a tag should fire (e.g., on page load, button click, form submission)
Setting Up Variables in GTM
- What are variables and how they are used in GTM?
- Predefined variables (e.g., Page URL, Click URL) vs. Custom Variables
- How to set up and use variables to capture dynamic data
Debugging and Testing Tags
- Using GTM’s Preview and Debug mode to ensure tags are working properly
- Testing the trigger conditions and reviewing real-time tag firing behavior
- How to troubleshoot common issues and confirm that tags are firing correctly
Deploying Tags Live
- How to publish your container and deploy tags live on the website
- Best practices for managing changes and version control in GTM
- Safety measures before deploying tags to avoid errors on your live site
Advanced Topics (Optional)
- Setting up custom event tracking (e.g., tracking specific user actions like button clicks, form submissions)
- Integrating GTM with other analytics tools for more comprehensive tracking
- How to manage multiple containers for different websites or clients
