Live Session on Setting Up Meta Ads
1. Overview of Meta Ads Ecosystem
Meta Ads refers to advertising on both Facebook and Instagram using Meta’s advertising platform—Meta Ads Manager. This live session introduces students to the full ad creation journey, from understanding the interface to publishing live campaigns. We’ll explore how Meta’s targeting capabilities, audience segmentation, and analytics tools support powerful, ROI-driven marketing.
2. Campaign Structure and Objectives
Before launching ads, it’s crucial to understand the three-level campaign structure in Meta Ads:
- Campaign: Where you set the marketing objective (e.g., awareness, traffic, conversions).
- Ad Set: Where you define your audience, budget, schedule, and placements.
- Ad: Where you design your creative—images, videos, copy, CTA, and more.
In the live session, students will learn how to align business goals with the right campaign objective and how this choice impacts targeting and delivery.
3. Step-by-Step Meta Ads Setup (Live Demonstration)
This part of the session will be conducted with screen sharing and a live walkthrough of the Ads Manager interface:
- Creating a Business Manager account
- Connecting Instagram and Facebook pages
- Setting up a new ad account
- Choosing a campaign objective (e.g., traffic or engagement)
- Defining audience segments using Core, Custom, and Lookalike Audiences
- Budgeting strategies: daily vs. lifetime budgets
- Selecting placements: Manual vs. Advantage+ placements
- Designing creatives: image/video upload, writing headlines and primary text
- Adding links and CTAs
- Reviewing and publishing the ad
Real-time setup allows students to follow along, ask questions, and understand platform nuances.
4. Monitoring, Adjusting, and Learning from Results
Post-launch, we’ll cover:
- Accessing performance metrics in Ads Manager
- Understanding results like CTR, reach, impressions, and cost-per-result
- Making adjustments to audience, creative, or bidding strategies for better outcomes
- Setting up A/B tests to optimize future campaigns
