Own Live Website Development Project

As a part of the Search & SEO module, students will undertake a practical assignment to build and optimize their own live website. This project is designed to integrate theoretical knowledge with real-world application, ensuring students understand the end-to-end process of SEO implementation on a functioning digital platform.

1. Project Objective

The purpose of this project is to enable students to apply the core principles of SEO by creating and managing a live website. Through this hands-on experience, students will learn how to plan, design, optimize, and monitor a website to improve its visibility on search engines. The project serves as a foundation for building a portfolio and gaining practical skills essential for careers in digital marketing.

2. Project Phases

Phase 1: Planning and Keyword Research
Students begin by selecting a niche or industry focus for their website. They will conduct detailed keyword research to identify relevant search terms, analyze competitor strategies, and outline a basic site structure based on SEO best practices.

Phase 2: Website Development and Setup
In this phase, students will:

• Register a domain and choose a hosting provider
• Set up a Content Management System (e.g., WordPress) or develop using HTML/CSS
• Create key web pages such as Home, About, Services, Blog, and Contact

Phase 3: SEO Implementation
Students will apply on-page SEO techniques, including:

• Optimizing meta titles and descriptions
• Structuring content using header tags
• Adding internal links and optimizing image attributes
• Ensuring mobile responsiveness and secure HTTPS protocol

Phase 4: Content and Off-Page Strategy
Learners will produce SEO-friendly content based on their keyword plan. They will also begin off-page SEO by generating backlinks through directory submissions, guest posts, and social media sharing.

Phase 5: Monitoring and Reporting
Students will integrate Google Search Console and Google Analytics to monitor site performance. They will track impressions, clicks, traffic sources, and keyword positions. A final SEO audit will be conducted to assess the effectiveness of their optimization strategies.